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AMD planning a comeback in the high-end gaming GPU sector

The next-gen high-end gaming GPUs are rumored to hit the market in 2020. (Source: VideoCardz)
The next-gen high-end gaming GPUs are rumored to hit the market in 2020. (Source: VideoCardz)
Even though AMD may look like it has lost focus of the GPU market, CEO Lisa Su reassures everyone that the red team is not giving up on the high-end gaming GPU market that easily. AMD is currently in the process of developing high-performing quality products, and the first cards are expected to hit the market in 2020.

AMD’s latest financial report clearly showed that its CPU market share is doing better than ever, and this was to be expected, as Intel is experiencing production problems. The red team is ready to push things even further with the upcoming 7 nm chips, but it seems like the company is not focusing on GPUs that much nowadays, even more so after the GPU-mining crypto market decline.

Last year’s Vega 56/64 models did not manage to help AMD gain market shares in the high-end GPU market due to shortages and high price points, so everyone is now waiting for a proper answer to Nvidia’s RTX 2000-series. We already know that the 7 nm Instinct GPU will not be marketed as a gaming solution and the Navi models will only go head to head with the GTX 1080 / RTX 2070 cards from Nvidia. However, according to AMD’s CEO Lisa Su, who was recently interviewed by Barron’s, the red team has not lost focus of the high-end gaming GPU market just yet.

Su stated that AMD is “making high-performing quality products and building a solid long-term foundation.” The statement is, of course, as vague as it can get, especially at a moment when the company suffered considerable losses on the GPU side, but it may cast a ray of hope for the AMD fans. Since AMD will be the only chip maker to have 7 nm solutions on the PC market in 2019, this could allow the company to shift focus from CPUs to GPUs. The Ryzen 2000 series together with the Threadripper 2000 CPUs already proved to be quite an overkill for Intel’s counterparts, so maybe AMD can dedicate some more resources to revamp the high-end GPU sector after launching the new 7 nm chips.

There is not much information to go by here, but Su could be referring to the Arcturus chips that were revealed in some Linux driver code strings a while ago. These GPUs are rumored to be launching in 2020, so they might be designed to compete with whatever Nvidia brings for that time frame.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 10 > AMD planning a comeback in the high-end gaming GPU sector
Bogdan Solca, 2018-10-31 (Update: 2018-11- 2)
Bogdan Solca
Bogdan Solca - News Editor
I stepped into the wonderous IT&C world when I was around 7. I was instantly fascinated by computerized graphics, be them from games or 3D applications like 3D Max. I like to keep myself up to date with all the new technologies that get released at an ever increasing rate these days. I'm also an avid SciFi reader, an astrophysics aficionado and, as of late, a crypto geek.