Samsung removes "Z" branding from the Galaxy Z Fold3 and Galaxy Z Flip3 in Europe

Back in 2020, Samsung launched the Galaxy Z Flip as its first "Z" branded device, with the brand now representing the company's line of foldable devices, alongside the Galaxy Z Fold2 that would debut later in the year. Due to political reasons, however, Samsung now seems to be removing the "Z" branding from those phones—at least in some parts of Europe.

Over the past few days, Samsung has reportedly removed the "Z" from its pages in Lithuania, Latvia, and Estonia. All three countries are considered to be Eastern European. Supposedly, the company could be set to do so across all its European pages as well in the coming days.

This appears to be a decision to show a lack of support for Russian ideals amidst the ongoing Russo-Ukrainian war. Russian military forces have widely used the "Z" symbol on equipment since the start of the invasion, with it generally considered to be symbolic of Russian victory. Use of the "Z" as a symbol has been banned in Kazakhstan and Kyrgystan, with Germany yesterday also declaring it a felony. 

Buy the Samsung Galaxy Z Flip3 on Amazon.