Update | Samsung Galaxy S25 smartphones teased to launch next week with new 'AI companion'
Update - January 19
Images removed per Samsung's request.
Original article continues as follows:
It is no secret that Samsung has new smartphones coming later this month. To recap, the company announced the date of its next Galaxy Unpacked event a week ago. Added to that, it explicitly mentioned the 'new Galaxy S series', which it boldly claimed would 'set the bar once again' for smartphone 'AI experiences'.
Samsung's latest teaser, a 17-second YouTube video, underlines this notion too. Embedded below, the video suggests that Samsung is preparing to showcase a new digital assistant, which the company is trying to convince fans will be a 'true AI companion'. The digital assistant is unlikely to be one from Google though, despite the increasing pre-installation of Google services within One UI over the last few years.
Instead, we suspect that Samsung is teasing a new version of Bixy built around Large Language Models (LLMs). It remains to be seen whether the digital assistant can accurately respond to multi-part questions like the ones posed below in the real world, though. Any new software features should reach existing Samsung Galaxy devices like the Galaxy S24 series, including the non-flagship Galaxy S24 FE (curr. $549.99 on Amazon). Incidentally, specifications for all three Galaxy S25 flagships leaked online last week, which we have covered separately.
Source(s)
Samsung via Pocket-lint
