OnePlus 15 may ditch Hasselblad for an in-house camera engine

For years, the partnership between OnePlus and the legendary camera company Hasselblad has defined the photography experience on OnePlus's flagship phones. It helped the Chinese brand's flagships step up their game in terms of photographic quality. But if new rumors are true, the firm could bet on its own in-house image engine, starting with the OnePlus 15 cameras.

A new report suggests that OnePlus is ready to bet on its own technology. The company is rumored to be developing its very own in-house image engine that could potentially replace Hasselblad on their devices. This move would be a better turning point for the brand, eliminating the need to depend on an external partner.

OnePlus could debut an in-house imaging engine for the OnePlus 15 cameras

This shift mirrors a trend we’ve seen with other major tech players, such as Huawei, which developed its own XMAGE engine after its partnership with Leica ended. For OnePlus, an in-house engine would be a key move toward gaining the same level of control and self-sufficiency as its top competitors.

Not much is known yet about this alleged in-house image engine for the cameras of the next-gen OnePlus 15 and other upcoming flagships from the brand. Hopefully, more news will emerge in the coming days.

Beyond the potential camera overhaul, the OnePlus 15 is shaping up to be a powerful device. It’s rumored to feature the new Snapdragon 8 Elite 2 chipset, a versatile triple 50MP camera system, and a 6.78-inch 1.5K flat OLED display with a smooth 165Hz refresh rate. The phone could arrive sometime between late 2025 and early 2026.