Rumor | Disney Plus will offer a new cut-price subscription type with ads in it

Disney Plus (or Disney+) is one of the most popular mainstream subscription-based streaming platforms out there. Now, The Information asserts that it will adopt a trend followed by more and more of its major corporate rivals soon.

This is the inclusion of ad breaks into the shows or movies to be found on Disney+, whereas they run uninterrupted for US$7.99 in the United States at present. However, this market is now said to be the first in which a new tier will soon be offered.

Should this rumor prove accurate, it would see Disney join other conglomerates such as Discovery, NBC/Universal  and Warner Media in adopting an ad-based model as an option, leaving apps such as Netflix as one of a dwindling number of services who do not.

The new version of Disney+ is projected to cost about US$4.99 a month, although its confirmation and possible launch date are yet to be forthcoming.