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Xiaomi ribs Apple again for not including a charger in the box with Mi 10T Lite advert

Xiaomi claims to have reduced plastic usage by 60% in the packaging of the Mi 10T Lite, without needing to remove the charger or case. (Image source: Xiaomi)
Xiaomi claims to have reduced plastic usage by 60% in the packaging of the Mi 10T Lite, without needing to remove the charger or case. (Image source: Xiaomi)
Xiaomi is revamping the packaging of the Mi 10T Lite in Europe by using cardboard instead of plastic. The result should yield up to 60% less plastic used without needing to remove the charger or case from the box, an impressive feat. Xiaomi has, of course, took another opportunity to remind people of Apple's recent decision to do otherwise, though.

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As has been widely reported, Apple has decided against including a charger with the iPhone 12 series. The company has removed the charger from the boxes of older iPhones too, which has drawn criticism from many quarters, including Xiaomi.

According to Apple, protecting the environment lies at the heart of its decision. Removing the charger supposedly allows the company to reduce its carbon footprint in multiple ways, including in the transportation of lighter retail boxes. Apple continues to sell chargers separately of course, and bundles a USB Type-C to Lightning cable with iPhone 12 units, despite having never included a USB Type-C charger with any iPhone.

Xiaomi Spain was the first subsidiary to poke fun at Apple, as we reported last week. Now, the official Xiaomi Twitter account has gone further, highlighting its commitment to reducing plastic usage without needing to remove the charger. The company has switched to cardboard packaging for the Mi 10T Lite, albeit just in Europe, which it claims will reduce plastic usage by 60%. The box still includes a silicone case, along with a USB cable and the other usual accessories that come with Xiaomi smartphones.

The Mi 10T Lite has already gone on sale in the Eurozone, where it is available in multiple colours and configurations. Xiaomi will begin selling the Mi 10T Lite in the UK from October 26.

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(Image source: Twitter)

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Alex Alderson
Alex Alderson - Senior Tech Writer - 4126 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 10 > Xiaomi ribs Apple again for not including a charger in the box with Mi 10T Lite advert
Alex Alderson, 2020-10-20 (Update: 2020-10-20)