Xiaomi has only had an active Automotive Division since April 2024, yet now claims to have delivered over 300,000 cars in the ~15 months since the SU7's launch.
Interestingly, the company estimates that the time taken to ship its last ~200,000 vehicles is about the same as the time needed to amass its first 100,000 (232 days for the former, compared to 230 for the latter).
Xiaomi attributes this success to the ability to ramp the rest of its car business' infrastructure to match its production capacity, which has reportedly "exploded" to address demand for its cars.
Furthermore, the company only has 2 models at present: the SU7 sedan and the YU7 SUV.
Both cars have numerous variants, the most notorious of which is probably the SU7 Ultra, a 'performance' vehicle so competitive that it is now selectable in Gran Turismo 7.
Meanwhile, Xiaomi now claims to have taken at least 240,000 pre-orders for the YU7.
The firm is also linked to an Ultra version of the YU7, not to mention a new and larger version of the SUV.
The company's cars have all been EVs to date, although it reportedly plans to branch out into EREVs soon.
Finally, all of Xiaomi's automotive success is concentrated in China to date, although it apparently plans to take the European market in the near future.