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Timex launches a new fitness band with a premium appeal in India

The new Timex fitness band. (Source: Timex)
The new Timex fitness band. (Source: Timex)
Timex is a classic watch brand that has also recently waded into the smart wearables arena. Its latest addition to this new series is a fitness band. However, unlike the vast majority of devices in its category, this one comes with a milanese-style stainless-steel strap. It is now on sale in its first market, India, for a price of just over US$60.
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The household name Timex has already released its first sports smartwatch, the electronic hardware for which had been provided by the OEM Huami (as with many similar wearables sold under the Xiaomi name). Now, the same brand has released its first fitness band.

However, rather than start off with a typical tracker-form device with a generic silicon or rubber band, Timex has decided to stand out through one paired with a strap made of stainless steel mesh - like some Apple Watches. The actual smart band itself also has an "alloy case".

Then again, this device also has a relatively small 0.96-inch display, albeit one with a decent 160x80 pixel-density. It is also "full color", although Timex does not disclose if it is either AMOLED or LCD. The band also has a heart-rate monitor and step-counting, although specific sports modes or higher-end attributes such as blood-oxygen sensing go unmentioned.

Nevertheless, it may be a good option for consumers who want their fitness tracker a little dressier-looking. The Timex band comes in black or rose gold for INR 4,459 (~US$61). It is available via its own Indian site or with select retailers in the same country at present.

The new Timex Fitness Band in both color options. (Source: Timex)
The new Timex Fitness Band in both color options. (Source: Timex)

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 3671 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 11 > Timex launches a new fitness band with a premium appeal in India
Deirdre O'Donnell, 2020-11-10 (Update: 2020-11-10)