This will be the new 10th gen Intel Core sticker on the next generation of Ultrabooks
Intel introduced "Project Athena" at Computex 2019 which it hopes will usher in a series of super-premium Ultrabooks that must follow a set of strict hardware guidelines related to performance, battery life, size, connectivity, and more. An Athena-certified laptop would come equipped with all these features as detailed by our Athena overview here.
So, how can users identify an Athena laptop from a non-Athena laptop? Intel is two steps ahead in this regard as it has already developed a special sticker created specifically for Athena devices. This identifier will likely be printed onto product boxes, displayed on product web pages, and appear on laptop palm rests as physical stickers next to the familiar 'Intel Core' stickers. Athena laptops will carry advantages not found on "regular" Ultrabooks and so it's important to make it easy for shoppers to identify which is which before purchasing.
The first Athena-certified laptop is expected to be the Dell XPS 13 7390 2-in-1 starting at $980 USD. Laptops with Intel 10th gen areshould begin shipping in the next few weeks with more likely to be announced at IFA 2019 next month.