In the PC market, Dell, HP and Lenovo are the big fish. In 2024, those three made up roughly 59.5 percent of the market according to the latest numbers from IDC, so almost two thirds of it. Their dominance over the commercial PC market, so PC sales to corporate customers, is even bigger.
Historically, those three manufacturers have worked very closely with Intel. As Intel's dominance broke, however, two of them started to diversify, even in the commercial space: Both Lenovo and HP started to offer Lenovo ThinkPads and HP EliteBooks with AMD Ryzen processors. Only one of the three stayed with Intel: Dell. While there was a single Dell Latitude laptop with AMD in 2018, the Dell Latitude 5495, overall, Dell stayed in Team Blue. Even Qualcomm was featured in Dell Latitude laptops in the last years, unlike AMD.
In 2025, Dell made a change: Dell Latitude was no more. Instead, Dell's business lineup would simply be called "Dell Pro" from now on. The second big change: AMD options!
While the most expensive models, the Dell Pro Premium, would stay Intel exclusive, Dell brought AMD options into the arguably most important model: The Dell Pro Plus. These mid-range options may not be as prestigious or exclusive as the Dell Pro 14 Premium (available on Amazon), but they are more affordable. The fact that they are less exclusive means you will see them more often, since companies are more likely to supply their employees with a cheaper Dell Pro Plus than an expensive Dell Pro Premium.
This is why the Dell Pro 14 Plus that we recently reviewed is such a big win for AMD. It may not be the model that makes the most headlines, but it is the model that drives sales.



