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The Poco F1 is set to hit Europe but it will leave its "flagship killer" title behind in India

The Poco F1. (Source: GSMArena)
The Poco F1. (Source: GSMArena)
The Poco F1 that was launched in India last week combined performance, essential features, and price into an unbeatable package. The device will make its way to Europe this week but will leave one of those features behind, making it a relatively uninteresting release.
Ricci Rox,

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Last week, Xiaomi shook the smartphone world with the launch of its new device, the Poco F1. We’re massive fans of the F1, as it may very well be the enthusiast’s ideal phone—a combination of performance-oriented, no-nonsense specifications and an unbeatable US$300 price tag making it one of the candidates for phone for the year. Xiaomi is set to bring the F1 over to Europe on August 29 but fans of the device in the West may not be thrilled.

The F1 that will be sold in Europe will likely be the exact same model sold in India, although there’s a chance the European model sees a few extra LTE bands. What makes it an unexciting launch—relative to the Indian model—however, is its price tag. According to Roland Quandt, the F1 will be sold in Europe with a heavier 399 Euros MSRP. For some perspective, the base F1 in India has an MSRP that translates to about 260 Euros. That represents a hefty 50% price differential across both markets.

There are reasons for that, of course. Most notable would be the fact that Xiaomi manufactured the F1 in India, so production costs would be much lower. The company would have to pay to transport the devices to Europe. There’s also the fact that the EU has some hefty product taxes and other such costs that must be factored in.

Of course, an extra 140 Euros on the device’s price tag is still a shocking proposition, and one that takes the F1 from a must-buy to just another interesting device. At a 399 Euros price point, devices like the Nokia 7 Plus, Honor 10, Honor Play, and OnePlus 6 all offer, debatably, more value. 

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1995 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 08 > The Poco F1 is set to hit Europe but it will leave its "flagship killer" title behind in India
Ricci Rox, 2018-08-26 (Update: 2018-08-26)