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Update | The Apple Store is down ahead of a potentially major product announcement

Be right back. (Source: Apple)
Be right back. (Source: Apple)
There are now mere hours before Apple's Unleashed event, and the Cupertino giant's virtual store has gone offline. Its main page notes it is down for "updates". This may be as good a sign as any that long-awaited upgrades to product lines capable of flying off the shelves are on the way.

Update: The Apple Store is now back online, with a new UI as hinted earlier. It involves new spinning carousels for links to its products, the latest offerings such as the new AirPods, HomePods and MacBook Pro 14 and 16 included. They should be available to order today, although they may not ship until October 25, 2021 at the earliest.

Apple has confirmed that its latest product launch event, "Unleashed", will go ahead today (October 18, 2021) at 10:00 PDT (19:00 CET). Consumers that might have hoped for good deals on hardware that are or are not about to become last-gen will be disappointed, however, as the OEM's online Store is not showing listings at the moment.

The Apple Store is apparently applying updates ahead of Unleashed, thereby hinting at many new and interesting listings alongside existing ones for devices such as those of the iPhone 13 series. This, then, might be an encouraging last-minute sign that leaks pointing to the imminent release of, say, new Macbook Pros, have been accurate all along.

These new laptops are tipped to see the return of MagSafe, not to mention new M1 variants optimized for these putative ultrabooks. Therefore, the company may indeed want to reinforce its Store's services for a potential influx of new orders, or page-views at least.

MacBook Pro 16s on Amazon just might acquire some good deals soon.

The Apple Store returns...with new MacBooks. (Source: Apple)
The Apple Store returns...with new MacBooks. (Source: Apple)

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 5109 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 10 > The Apple Store is down ahead of a potentially major product announcement
Deirdre O'Donnell, 2021-10-18 (Update: 2021-10-18)