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Intel's anti-Apple marketing campaign on Twitter fails miserably

Intel's anti-Apple marketing campaign on social media has backfired (Image: Intel / Twitter)
Intel's anti-Apple marketing campaign on social media has backfired (Image: Intel / Twitter)
The heavyweight fight between the two American tech giants is going into the next round. Users on Twitter now mock and criticize the CPU manufacturer from California for its anti-Apple marketing post.

Intel apparently struggles to find peace in Apple's decision to develop and utilize its own high-performing Apple M1 and M1X ARM-based processors instead of equipping products like the 2020 MacBook Pro 13 (from US$1,179 on Amazon) and the iMac with the upcoming Intel Alder Lake CPUs. The processor manufacturer has just recently released an ad that is clearly intended to tease Apple users and fans, and the disgruntled company from Santa Clara has now poured more gas into the fire with a new anti-Apple marketing post on social media.

On Intel's official Twitter account, the CPU manufacturer asks former Mac users for the reasons why they switched to PC. Intel itself provides several advantages of the PC platform in the comments. The customizability, the access to 57,000 PC games and the adaptability of a convertible laptop clearly speak for the PC and against Apple's Mac. But more than 400 answers under Intel's post mostly paint a different picture. One of them asks for example, if Intel is simply mad that Apple decided not to use its CPUs anymore.

Another Twitter user points out that such marketing posts are cringe-worthy. But there are also some Intel supporters who have chimed in on the discussion. One user describes Apple as "a low performance luxury brand with overpriced hardware and a lesser ecosystem". One commendably neutral comment on the other hand claims that he uses both systems and owns a MacBook Air as well as a Windows desktop PC. But overall it appears that Intel receives more critical and mocking reactions instead of legitimate support or other favorable opinions under its anti-Apple posts on social media.

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Enrico Frahn
Editor of the original article: Enrico Frahn - Tech Writer - 932 articles published on Notebookcheck since 2021
My fascination for technology goes back a long way to the Pentium II era. Modding, overclocking and treasuring computer hardware has since become an integral part of my life. As a student, I further developed a keen interest in mobile technologies that can make the stressful college life so much easier. After I fell in love with the creation of digital content while working in a marketing position, I now scour the web to bring you the most exciting topics in the world of tech. Outside the office, I’m particularly passionate about motorsports and mountain biking.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 10 > Intel's anti-Apple marketing campaign on Twitter fails miserably
Enrico Frahn, 2021-10-15 (Update: 2021-10-15)