Intel CEO praises the Apple M1 but hopes to win Mac business back with better processors
Intel has spent much of this year slating Apple in one way or another. Most recently, the company ran an anti-Apple marketing campaign on Twitter, which went down poorly for the most part. Prior to that, Intel ran a 'social experiment' that has been hammered on YouTube. The company event drafted in Justin Long for a series of adverts that also landed poorly.
However, CEO Pat Gelsinger has taken a different approach in an interview with HBO, embedded below. Surprisingly, Gelsinger went as far as praising Apple for its M1 SoC, claiming that the company has done a 'pretty good job'. Our reviews of the MacBook Air and MacBook Pro 13 suggest that Apple has done more than a 'pretty good job', for the record.
However, Gelsinger has gone on record that it hopes Intel can bring Apple round with better processors. In March, Gelsinger stated that Intel wanted to produce ARM-based processors for Apple, which may be what he is referring to in the video below. Nonetheless, we doubt that Intel has anything up its sleeve that will surpass Apple's next SoC, which it is expected to reveal later today.
Seemingly, Gelsinger is looking towards the longer term with his hopes for a rekindling of Apple and Intel's relationship. If Intel succeeds in becoming the world's largest chip manufacturer by the middle of the decade, then it could end up producing Apple's processors one way or another.