Switch 2 price increase to $499.99 possible according to research firm, with memory costs a factor

Whether Nintendo can avoid a price hike on its latest console is an ongoing debate. In a recent interview, Nintendo President Shuntaro Furukawa wouldn’t confirm a Switch 2 price increase. Even so, gaming industry researchers Niko Partners expect the console to become less affordable in 2026. Rising memory costs and persistent tariffs would force the company to make adjustments.

The consulting firm that focuses on Asian and Middle Eastern markets made predictions that apply worldwide. According to the report, “impact from tariffs, increased memory costs, and broader macroeconomic conditions” will prompt the company to take action. The “10 Major Trends to Watch in 2026” article notes how the Xbox and PS5 prices already suffered due to tariffs.

The Switch 2 avoided a higher launch MSRP in June 2025, but accessories and the original handheld became more expensive. Nintendo’s decision boosted sales initially, as the console set numerous records. That pace has since slowed, and a price increase will make the system even less appealing.

Tariffs may yet spoil the Switch 2 fun

In a Kyoto Shimbun interview, Shuntaro Furukawa explained that losses caused by the tariffs remain a concern. He’s not unwilling to pass the burden onto consumers, but also recognizes the potential impact on the Switch 2.

The demand from AI data centers could pose an even greater threat to budgets. With modules in short supply, the LPDDR5X DRAM used by the handheld is affected. Furukawa hinted that longer contracts with memory suppliers have prevented taking drastic measures. Still, a Switch 2 price increase may ultimately result from the crisis.

Niko Partners discussed one scenario where the manufacturer could stop selling the $449.99 version without an included game. Curiously, a GameStop internal memo recently confirmed the demise of the Mario Kart World bundle. The research firm believes another $499.99 or higher package may become the only choice.