Suspected GeForce RTX 40 series launch delay gives Nvidia time to sell as many RTX 30 Ampere cards as possible

Various reports have surfaced in regard to the potential release date for Nvidia’s GeForce RTX 40 series, which has the family codename “Lovelace”. Optimistic expectations settled on a July announcement, with the top-end GeForce RTX 4090 showcasing the series by being the first card to become available a few weeks later. Leaks in regard to the RTX 4090’s specs and potential performance have been very promising, so it makes sense to release the board first as it will allow Nvidia to hog tech news headlines in a positive manner during the overall launch schedule.

However, VideoCardz’s sources have informed the site that gamers will have to wait a bit longer before they can get their hands on Ada GPU-powered RTX 40 boards. According to the latest information, the GeForce RTX 4090 should surface at some point in September while the GeForce RTX 4080 could appear in October and the GeForce RTX 4070 would then be due for a November release. These above-mentioned months are all one month later than a previous report from the same source that detailed the expected launch dates for these particular graphics cards.

While there could be many reasons for Nvidia to push back the Lovelace launch, including logistical problems, parts shortages, lockdowns in China, and inconsistent chip yields, it can be argued that one of the most likely reasons is simply to squeeze as much profit out of the RTX 30 Ampere series as possible. Cards such as the GeForce RTX 3090 Ti (fastest), RTX 3080 (great overall), and RTX 3060 (affordable performance) have impressed and would have sold in even greater amounts if the supply had met demand. Now stock is becoming more available, it would be a wise move for Nvidia and its AiB partners to shift as many units as possible before the RTX 40 series gobbles up gamers’ hearts, minds, and spending money.

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