The American investment company Piper Sandler regularly conducts extensive surveys which are supposed to examine the favorite brands and products of teenagers in the United States. Just last year, it for example found that Apple Watch surpassed the popularity of luxury brands like Rolex in the wearables segment, and the iPhone maker has now once again posted strong numbers in the latest iteration of this survey.
According to the new results, a whopping 87% of teenagers in the US now own an iPhone like the current iPhone 13 Pro Max, and they also expect their next smartphone to be made by Apple. The popularity of Apple's AirPods is equally impressive, as 72% of surveyed teens owns a pair of the expensive true-wireless headphones. Meanwhile, the Apple Watch has also seen some growth and is now owned by 37% of teenagers, a solid 3% increase compared to last fall.
Considering these excellent survey results for the iPhone and AirPods, it is not particularly surprising that American teens also prefer Apple Pay when it comes to contactless payment methods, while alternatives like Venmo and PayPal are noticeably less popular. However, Apple's relatively new streaming service called Apple TV+ has supposedly struggled to catch on so far, as the daily media consumption is still dominated by Netflix and YouTube, with each recording a 30% share among US teens.
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Piper Sandler via MacRumors, Image: Salil Sachdeva
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