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Rich American teenagers now prefer wearing an Apple Watch instead of their Rolex

The Apple Watch Series 7 will most likely be very popular among upper-class teenagers in the United States (Image: Apple)
The Apple Watch Series 7 will most likely be very popular among upper-class teenagers in the United States (Image: Apple)
When it comes to the choice of which wrist watch to wear, prices apparently don't matter for kids with rich parents in the United States. A smartwatch made by a well-known Cupertino-based tech company has now topped the list of the most popular watch among upper-class teenagers in America.
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For most people, prices are probably one of the main factors when deciding on a new accessories like a watch, but for a certain demographic the price simply does not matter. American kids with rich parents appear to be particularly spoilt for choice, since they have to make the impossible decision whether they want to wear a modern smartwatch or a traditional luxury watch made in Switzerland.

According to a new study by Piper Sandler, teenagers in the U.S. now clearly prefer wearing a new Apple Watch, like the Apple Watch Series 6 (from US$349 on Amazon) or the Apple Watch Series 7 that will be available for pre-order later this week. The statistics say that one of three teenagers now wears an Apple Watch, while only 5% wear a smartwatch from a different brand. The previous top dog among American teens was in fact Rolex, one of the most prestigious Swiss-made luxury watch brands in the entire world.

An Apple Watch may be cheaper than a traditional Rolex, but American teens seem to prefer the popular fitness apps and other cool functions of the Apple Watch. In addition to their Apple Watch, two thirds of teenagers own an expensive pair of wireless Apple headphones which are also called AirPods (from US$109 on Amazon). This study certainly produces mind-boggling numbers which, in many parts of the world, would almost certainly look completely different.

Source(s)

Piper Sandler via MacRumors, Image: Apple

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Enrico Frahn
Editor of the original article: Enrico Frahn - Tech Writer - 428 articles published on Notebookcheck since 2021
My fascination for technology goes back a long way to the Pentium II era. Modding, overclocking and treasuring computer hardware has since become an integral part of my life. As a student, I further developed a keen interest in mobile technologies that can make the stressful college life so much easier. After I fell in love with the creation of digital content while working in a marketing position, I now scour the web to bring you the most exciting topics in the world of tech. Outside the office, I’m particularly passionate about motorsports and mountain biking.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 10 > Rich American teenagers now prefer wearing an Apple Watch instead of their Rolex
Enrico Frahn, 2021-10- 5 (Update: 2021-10- 5)