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Sony intros the Alpha 1 full-frame mirrorless camera

Sony Alpha 1 (Source: Sony Europe)
Sony Alpha 1 (Source: Sony Europe)
Scheduled to hit Europe this March with a price tag of over US$8,850, the Sony Alpha 1 features a new 50.1 MP full-frame stacked Exmor RS CMOS sensor, an upgraded BIONZ XZ imaging processing engine, world's first anti-flicker shooting with both mechanical and electronic shutter, 8K video recording, and much more.
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Earlier today, Sony has unveiled a new full-frame mirrorless camera that comes with a few innovations, as well as various improvements over the cameras released so far by the Japanese brand. According to the official press release, the Sony Alpha 1 is a groundbreaking camera that "marks a new era in professional imaging" and, as we will see in the end, it will also come with a price that matches its capabilities.

Without further ado, these are the highlights of the Sony Alpha 1:

  • Full-frame stacked 50.1 MP Exmor RS CMOS sensor.
  • Upgraded BIONZ XR imaging processing engine.
  • 30 fps blackout-free continuous shooting.
  • Bright and large OLED Quad-XGA electronic viewfinger with 240 fps refresh rate.
  • Anti-flicker shooting with mechanical and electronic shutter.
  • Improved real-time autofocus for humans and animals, as well as real-time tracking for maintaining accurate focus.
  • 5-axis optical in-body image stabilization.
  • S-Cinetone color matrix as seen in FX9 and FX6.
  • Multiple connectivity options: Wi-Fi, SuperSpeed USB 10 Gbps, 100 BASE-T Ethernet, and more.

In addition to the above, the Sony Alpha 1 also comes with 8K 30p 10-bit 4:2:0 XAVC HS recording, as well as 4K video shooting at up to 120 fps.

Unfortunately, all the above comes for a steep price: approximately €7,300 EUR (over US$8,650 using the present exchange rate), but this figure might change since the Sony Alpha 1 is scheduled to hit the European market in March. For now, there is no information about its availability in the rest of the world, but more information should come out in the coming month, so stay tuned.

Buy the Sony Alpha 7S III on Amazon

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5435 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2021-01-26 (Update: 2021-01-26)