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Sony introduces the ZV-E10, a second-gen vlogger-camera with a lens mount

The new ZV-E10. (Source: Sony)
The new ZV-E10. (Source: Sony)
Sony has built on the success of the ZV-1 with a new E10 variant. Unlike its predecessor in vlogging- and streaming-friendly features, it has an APS-C sensor, as well as E-mount lens compatibility this time around. However, it retains the up-to-date BIONZ X image processor, standard 3.5mm input and flip-out screen of the first-gen "creator-cam".

Sony has announced what can be seen as a second iteration of its 'vlogger's camera'. However, interestingly, the OEM counts the new, mirrorless ZV-E10 as a member of its alpha series, possibly due to its new 24.2MP APS-C Exmor CMOS, powered by a BIONZ X processor. Then again, its build and design definitely reflects the audience and use-cases at which it is directed.

To that end, the ZV-E10 retains potentially attractive facets of Sony's auto-focus (AF) feature gamut, Fast Hybrid, Real Time and Real Time Eye AF included. It also features 7 adjustable AF transition speeds and 5x AF Subject Shift Sensitivity, which may be adjusted via a rocker on the camera's body.

However, and possibly crucially, Sony has developed a new one-button Background Defocus feature for the ZV-E10, as well as a Product Showcase setting that keeps focus on an object (one that might be under review, for example), rather than a given host's face. Conversely, Face Priority auto-exposure (AE) can "keep faces exposed correctly in harsh lighting" whenever necessary.

The ZV-E10 also supports image stabilization that can be set to manage judder "even while walking", as well as Interval Shooting "for stunning time-lapse videos", even if SteadyShot is not mentioned here. Sony also asserts that the new unit is also for streamers, as it can apparently perform this function with a USB type-C cable and nothing more.

Sony has reprised the often-welcome flip-out rather than -up LCD touchscreen in the ZV-E10, not to mention the directional 3-capsule mic with the little wind-screen right in the box to go with it. It also still supports 4K/up to 30fps in XAVC-S with Hybrid Log-Gamma (HLG) and HDR support. 

Finally, the ZV-E10 comes with the attractive pricing of its technical predecessor, and with interchangeability for "up to 60" E-mount lenses thrown in this time. Standalone units will be available in black or white for US$700 from the end of August 2021; alternatively, a buyer could bundle one with an E PZ 16-50mm F3.5-5.6 OSS power zoom lens for $800.

Alternatively, the ZV-1 is still available on Amazon

The ZV-E10 also comes in white this time... (Source: Sony)
The ZV-E10 also comes in white this time... (Source: Sony)
...yet still has a side-mounted screen. (Source: Sony)
...yet still has a side-mounted screen. (Source: Sony)


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2021 07 > Sony introduces the ZV-E10, a second-gen vlogger-camera with a lens mount
Deirdre O'Donnell, 2021-07-28 (Update: 2021-07-30)