Notebookcheck
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

Sony Alpha camera engineers explain what sets apart the cameras on the Xperia 1 III in new video

Sony is highlighting the deep involvement of its Alpha camera engineers on the Xperia 1 III. (Image: Sony)
Sony is highlighting the deep involvement of its Alpha camera engineers on the Xperia 1 III. (Image: Sony)
Sony’s promotional efforts for the upcoming release of its Xperia 1 III flagship smartphone is now in full swing. The company has published a new video to YouTube depicting its Alpha camera engineers discussing how they developed its new camera system.

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Especially English native speakers welcome!

English-Chinese-Translator - Details here

Sony has officially launched the Xperia 1 III, its latest attempt at trying to crack the premium smartphone market once again. With its market availability scheduled for the coming summer, the company has started its marketing campaign for the flagship device in earnest. Although Sony camera sensors are in leading devices like the Apple iPhone, it has often over-promised and under-delivered when it comes to the performance of the cameras in its own phones. 

Although the company has claimed its Alpha camera team has helped with its Xperia smartphones, this only seems to be starting to really take shape now with notorious inter-divisional rivalries finally out of the way. To demonstrate this, the company has published a new promo video, embedded below, that features top engineers from its Alpha camera team explaining how they have transferred Alpha tech into the new Xperia 1 III.

Their aim, apparently, was to make the Xperia 1 III both feel like an Alpha camera when taking photos and produce Alpha-quality images. To do this, the company married its in-house sensor tech, with its image processing tech and its imager tech. To this, it combined Alpha AI algorithms and depth sensing to enhance auto focus across all the cameras, with a particular emphasis on getting sharp images from the maximum focal length of its world-first variable telephoto lens.

Like Apple and Google, Sony also explains that it was keen to stick with 12MP sensors for all three cameras, at least for the time being, as it would give users the feeling of using an interchangeable lens camera. There are also good arguments for sticking with 12MP sensors more generally in smartphones, despite the trend towards smartphone camera sensors with insane 100MP plus resolutions. For Sony’s sake, let’s hope they’ve made the right calls with the Xperia 1 III because if it fails to impress tech reviewers, it will kill any chances of it being a hit.

Buy the unlocked global version of the Sony Xperia 1 II from Amazon for US$790.

, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

Source(s)

Read all 3 comments / answer
static version load dynamic
Loading Comments
Comment on this article
Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1231 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 04 > Sony Alpha camera engineers explain what sets apart the cameras on the Xperia 1 III in new video
Sanjiv Sathiah, 2021-04-20 (Update: 2021-04-20)