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Sony announces a new alpha-series camera launch

Sony teases a new launch. (Source: Sony via Twitter)
Sony teases a new launch. (Source: Sony via Twitter)
Sony's Alpha division has just tweeted that a new camera is coming. This device, teased as the latest addition to the alpha series, will thus join the growing list of potentially major new devices to be launched this week (October 18-24, 2021). It is likely to come with the latest processor for its form-factor from the OEM, although further upgrades remain to be seen.

The week starting today (October 18, 2021) is already shaping up to be a big one for new tech. Now, Sony has confirmed that it is adding more fuel to this fire with a debut for a new camera. Judging from an image posted alongside this statement, it is to be a new member of the alpha (or α) line.

Accordingly, there is a lot of scope for what this new unit could be; from the rumored 7R V to perhaps even a successor to the a7 III. It could also even be a new a9. In any case, the upcoming premium DSLR could have a new BIONZ processor and Sony's latest auto-focus features.

It will also be interesting to see whether this new camera will come with the newer type of flip-out screen or not. In any case, a solid build with the potential for cutting-edge full-frame specs are very likely to be on the agenda for Sony's upcoming presentation. It is now set to be live-streamed on October 21, 2021 at 10:00 EDT (16:00 CET) on alphauniverse.com.

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Deirdre O'Donnell, 2021-10-18 (Update: 2021-10-20)