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Sony smashes through records at the 2019 EISA Awards

Sony has won an award for its Real-Time Eye AF technique. (Source: Sony)
Sony has won an award for its Real-Time Eye AF technique. (Source: Sony)
Sony has announced that it has hit a new record for wins at the Expert Imaging and Sound Association (EISA) awards for this year. The company won 7 times at this event, 3 of which were for its innovative, extensive G-series FE lenses. Its advanced Real-time Eye auto-focus (AF) technology was also recognized at this show.

Sony has won a record 7 awards at the 2019 Expert Imaging and Sound Association (EISA) awards. This body incorporates 55 publications in 29 countries, and is regarded as an authority in the assessment of consumer-grade audio and imaging technology.

This year, EISA has given Sony awards for 3 different FE lenses of the 'Master' (or GM) subdivision of its popular G series. The company also picked up gongs for 2 cameras, as well as for the Real-time Eye AF that features in many of its up-to-date products.

Real-time Eye AF uses AI and algorithms to keep track of a subject's eyes (or even just one eye, if the user prefers). These options gained it the EISA Photo Innovation award for 2019-2020. The Sony FE 24mm F1.4 GM, FE 135mm F1.8 GM and FE 400mm F2.8 GM OSS also beat others in their categories to gain the association's Wide-Angle Prime Lens, Portrait Prime Lens and Telephoto Prime Lens titles until 2020.

Sony asserts that the lenses won based on their advanced technology and components, including those groups of elements that make up the company's extreme aspherical (XA), Extra-low Dispersion (ED) and Super ED effects.

The show went on to confer the EISA Photo/Video Camera and Compact Camera 2019-2020 awards on the Sony a6400 and Cyber-Shot RX100 VI. They won based on attributes such as capturing footage in ultra-high resolutions, Real-time Tracking and (again) Real-time Eye AF.

It will be interesting to see if their succeeding generations, some of which are also wno available, can do as well in the future. Finally, the well-regarded WH-1000XM3 product picked up the EISA's Best Noise-Cancelling Headphones for 2019-2020.


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Deirdre O Donnell, 2019-08-16 (Update: 2019-08-16)