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Alpha A7c: A "new concept is coming" on September 15 for Sony's Alpha camera series

A "new concept is coming" on September 15 for Sony Alpha cameras. (Image source: Sony)
A "new concept is coming" on September 15 for Sony Alpha cameras. (Image source: Sony)
Sony has teased the release of a new Alpha camera, which will be launching on September 15. Likely the Alpha A7c, Sony has pitched the launch as the debut of a new concept for its full-frame camera series.
Alex Alderson,
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Sony has published a live stream for its next Alpha camera, dubbed as a new concept for the series. The company will unveil the camera on September 15 at 10:00 JST (01:00 UTC) or September 14 18:00 PDT. Sony has not revealed what the concept is, but past rumours suggest that it will be the Alpha A7c.

According to Sony Alpha Rumors, the Alpha A7c will have a 24 MP sensor and the articulating screen from the A7s III. The website claims that Sony has brought the autofocus algorithm from the A7s III. By contrast, the A7c will share its body shape with the A6600 and will have in-body image stabilisation (IBIS).

Sony Alpha Rumors has also provided a mockup of the A7c, which we have included below. The upcoming camera will have an NP-FZ100 battery too, along with a USB Type-C port, a single SD card slot and Wi-Fi and Bluetooth connectivity. Dedicated headphone and mic-in jacks will be onboard, too.

In terms of pricing, Sony Alpha Rumors expects Sony to pitch the A7c at €2,100. This price would make the A7c more expensive than the A7 III, for reference.

The Sony Alpha A7c. (Image source: Sony Alpha Rumors)
The Sony Alpha A7c. (Image source: Sony Alpha Rumors)
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Alex Alderson
Alex Alderson - Senior Tech Writer - 3659 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 09 > Alpha A7c: A "new concept is coming" on September 15 for Sony's Alpha camera series
Alex Alderson, 2020-09- 8 (Update: 2020-09- 8)