Alpha A7c: A "new concept is coming" on September 15 for Sony's Alpha camera series

Sony has published a live stream for its next Alpha camera, dubbed as a new concept for the series. The company will unveil the camera on September 15 at 10:00 JST (01:00 UTC) or September 14 18:00 PDT. Sony has not revealed what the concept is, but past rumours suggest that it will be the Alpha A7c.

According to Sony Alpha Rumors, the Alpha A7c will have a 24 MP sensor and the articulating screen from the A7s III. The website claims that Sony has brought the autofocus algorithm from the A7s III. By contrast, the A7c will share its body shape with the A6600 and will have in-body image stabilisation (IBIS).

Sony Alpha Rumors has also provided a mockup of the A7c, which we have included below. The upcoming camera will have an NP-FZ100 battery too, along with a USB Type-C port, a single SD card slot and Wi-Fi and Bluetooth connectivity. Dedicated headphone and mic-in jacks will be onboard, too.

In terms of pricing, Sony Alpha Rumors expects Sony to pitch the A7c at €2,100. This price would make the A7c more expensive than the A7 III, for reference.