Samsung pokes fun at Apple's lack of smartphone innovation and reveals expectations for a foldable iPhone

Samsung has returned to roasting Apple for the speed with which it adopts emerging technologies. While Samsung has now released four generations of Galaxy Z Fold and Galaxy Z Flip smartphones, Apple has maintained its candy bar form factor. In fact, Apple has only recently started moving away from its infamous notch that it debuted in 2017.

If Ross Young of Display Supply Chain Consultants (DSCC) is correct, Apple will abandon the notch in its flagship smartphones from the iPhone 15 series onwards, which will arrive next year. Meanwhile, Samsung executives expect Apple to 'wait' until 2024 before it releases a foldable iPhone. Incidentally, Young recently discussed the state of Apple foldables in an interview with MacMagazine.

According to Young, there are several factors for why we are yet to see an Apple device with a foldable display. Some are out of Apple's control too, such as supply chains only having enough capacity to produce ultra-thin glass (UTG) for Samsung products. Also, Young highlights that Samsung Display dominates the foldable display market, a fact that prevents Apple from its preferred method of working with multiple suppliers. Ultimately, while Samsung's advert pokes fun at Apple for being one of the only major smartphone manufacturers that has not released a foldable smartphone, it seems that the market is not yet ready to match the volumes in which Apple would want to sell a foldable iPhone.

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