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Realme overtakes Samsung as the second-largest smartphone brand in India, with 18 percent market share and 9.3 million October units sold

Budget Realme phones like the INR 13,999 (US$185) Realme 8i helped the company pip Samsung to second place in the Indian market (Image source: Realme)
Budget Realme phones like the INR 13,999 (US$185) Realme 8i helped the company pip Samsung to second place in the Indian market (Image source: Realme)
Realme has emerged as India's second-largest smartphone brand, capturing 17 percent market share in October 2021, according to a Counterpoint Research report. The budget smartphone maker overtook Samsung for second place, with over 9 million phones sold, just in October 2021.

According to a report by Counterpoint Research, Realme is currently the second-largest smartphone brand in India. The budget smartphone maker currently has a 17 percent market share, bested only by Xiaomi, which has a 20 percent share. Realme is now also a larger brand in India than Samsung, having sold over 9 million units just in October.

Realme's budget phones, typically under INR 20,000 (US$264), have immense appeal to India's burgeoning middle class. A sub-US$300 price point and solid specs put Realme devices on the radar for price-conscious Indian buyers. 

Realme has seen rapid growth over the past few years. As of 2021, the company's sold over 100 million smartphones worldwide, with over half those shipments delivered in India. Realme does particularly well through online channels. Its online retail market share, for instance, is higher at 27 percent, with this number increasing during flash sales and special events. 

Realme India CEO Madhav Seth stated that the company's 2022 goal was to turn into India's largest smartphone brand. With the gap with Xiaomi rapidly closing, Realme might actually reach its goal over the next several months.

Check out the Realme GT here on Amazon.

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Arjun Krishna Lal
Arjun Krishna Lal - Tech Writer - 600 articles published on Notebookcheck since 2019
I've had a passion for PC gaming since 1996, when I watched my dad score frags in Quake as a 1 year-old. I've gone on to become a Penguin-published author and tech journalist. Apart from working as an editor at Notebookcheck, I write for outlets including TechSpot and Gamingbolt. I’m the Director of Content at Flying V Group, one of the top 5 digital marketing agencies in Orange County. When I'm not traveling the world, gathering stories for my next book, you can find me tinkering with my PC.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 12 > Realme overtakes Samsung as the second-largest smartphone brand in India, with 18 percent market share and 9.3 million October units sold
Arjun Krishna Lal, 2021-12-12 (Update: 2021-12-12)