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Raja Koduri feels AMD's software ecosystem is meaningless without Intel

Intel's Raja Koduri feels AMD's software has no meaning without Intel. (Source: Wccftech)
Intel's Raja Koduri feels AMD's software has no meaning without Intel. (Source: Wccftech)
Intel's Raja Koduri laid out the position of the company in key markets such as PC, CPU, GPU, FPGA, data center, interconnect, and memory compared to the competition. During the presentation, Raja felt that AMD has no meaningful software ecosystem without Intel and that the 'Red' team lacks a memory and interconnect strategy. He also dwelt upon Intel's OneAPI strategy to make it easy for developers to code for multiple Intel architectures.
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Intel's Systems and Graphics Architect and Senior VP, Raja Koduri, spoke about Intel's positioning in the ecosystem with respect to the competition during the firm's 2019 Investor Meeting. Without taking any names, he just mentioned 'Competitor 1' with a green circle and 'Competitor 2' with a red circle. It is obvious that he was referring to NVIDIA and AMD. 

Raja's presentation showed that Intel is active in the CPU, GPU, AI, FPGA, Interconnect, Memory, PC, Network, and Datacenter segments. The competition, in comparison, is active in the Cloud (AMD, NVIDIA), PC (AMD, NVIDIA), GPU (AMD, NVIDIA), and CPU (AMD) markets. During the presentation, Raja said,

[AMD] has two architectures... no memory or interconnect strategy that I know of, and the size of the developer ecosystem is tiny. In fact, without our invaluable software contributions they have no software ecosystem that’s meaningful.”

Saying that his former employer didn't have a memory and interconnect strategy comes as bit of a surprise unless of course, he meant from a software perspective. Raja was there during AMD's move to HBM memory for its Radeon products and also was also part of the team that designed the Infinity Fabric interconnect that has found place in the Zen CPUs. While AMD has pretty good support in the gaming side of things thanks to DirectX 12 and Vulkan APIs that leverage Mantle, the professional video editing market has leaned more towards NVIDIA's offerings. NVIDIA recently acquired Mellanox to boost its interconnect prospects as well.

It is also interesting to note that the 'Green' competitor is scaled bigger in the presentation than the 'Red' one. Could that be indicative of Intel's perception that NVIDIA is a major player in the datacenter despite AMD's increasing market share in this segment eating into Intel's revenues? We are not quite sure. 

Raja also spoke about Intel's OneAPI project that aims to unify software development for Intel's architectures across CPU, GPU, AI, and FPGA. He said,

We’ve got to have one developer experience. Today we sometimes make working with Intel like working with ten different companies.”

Intel's four-pillar strategy powered by OneAPI is hopefully better suited for the workloads of tomorrow compared to CPU/GPU exclusive strategies by the competition. That being said, AMD is all set to steal the thunder from Intel's consumer offerings with the imminent launch of Ryzen 3000 and Navi in the coming days.

(Source: Intel)
(Source: Intel)
(Source: Intel)
(Source: Intel)
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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1358 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 05 > Raja Koduri feels AMD's software ecosystem is meaningless without Intel
Vaidyanathan Subramaniam, 2019-05-12 (Update: 2019-05-12)