Pokémon GO: Niantic's earnings from the popular AR mobile game revealed
Five years have passed since Niantic released Pokémon GO, but the game keeps growing in popularity. According to Sensor Tower, Pokémon GO has now made Niantic over US$5 billion in half a decade, or more than US$1 billion yearly since its launch. Unsurprisingly, these figures make Pokémon GO one of the most successful games ever, not just mobile games.
Pokémon GO's total revenue reached US$1.3 billion last year, with 2H 2020 outstripping 1H 2020, a common pattern for revenue. However, people have already spent over US$600 million in Pokémon GO during 1H 2021, with Apple and Google absorbing roughly 30% of that in app store charges.
Apparently, Google Play accounts for 52.8% of overall spending, compared to 47.2% for iOS. Sensor Tower reports that the game has downloaded 632 million times across Android and iOS since 2016, but 77% of installs have occurred on Android. Hence, iOS users tend to spend more on Pokémon GO than Android users do.
Sensor Tower claims that Pokémon GO has experienced a 34% increase in half-year spending between 1H 2020 and 1H 2021. If that increase holds for the rest of the year, then Pokémon GO could make nearly US$1.75 billion in 2021 alone.
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