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Pokémon GO: Niantic's earnings from the popular AR mobile game revealed

Pokémon GO has made over US$5 billion to date. (Image source: Niantic)
Pokémon GO has made over US$5 billion to date. (Image source: Niantic)
Pokémon GO has been an enormous success for Niantic. New figures quantify just how much money the company has made and the year-on-year growth Pokémon GO has experienced since it launched five years ago.

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Five years have passed since Niantic released Pokémon GO, but the game keeps growing in popularity. According to Sensor Tower, Pokémon GO has now made Niantic over US$5 billion in half a decade, or more than US$1 billion yearly since its launch. Unsurprisingly, these figures make Pokémon GO one of the most successful games ever, not just mobile games.

Pokémon GO's total revenue reached US$1.3 billion last year, with 2H 2020 outstripping 1H 2020, a common pattern for revenue. However, people have already spent over US$600 million in Pokémon GO during 1H 2021, with Apple and Google absorbing roughly 30% of that in app store charges.

Apparently, Google Play accounts for 52.8% of overall spending, compared to 47.2% for iOS. Sensor Tower reports that the game has downloaded 632 million times across Android and iOS since 2016, but 77% of installs have occurred on Android. Hence, iOS users tend to spend more on Pokémon GO than Android users do.

Sensor Tower claims that Pokémon GO has experienced a 34% increase in half-year spending between 1H 2020 and 1H 2021. If that increase holds for the rest of the year, then Pokémon GO could make nearly US$1.75 billion in 2021 alone.

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(Image source: Sensor Tower)

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Alex Alderson
Alex Alderson - Senior Tech Writer - 4123 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 07 > Pokémon GO: Niantic's earnings from the popular AR mobile game revealed
Alex Alderson, 2021-07-10 (Update: 2021-07-10)