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Poco F2 Pro: Xiaomi may have been misleading customers with its "flagship killer pricing"

The Poco F2 Pro does not start at €499. (Image source: Xiaomi)
The Poco F2 Pro does not start at €499. (Image source: Xiaomi)
Xiaomi fans may have had a rude awakening when purchasing the Poco F2 Pro on Mi.com. Proudly announced for the "flagship killer price" of €499, it turns out that Xiaomi never intended to sell the Poco F2 Pro for that price at all.
Alex Alderson, 🇷🇺

It may have taken Xiaomi a while, but it finally got around to releasing a new Poco-branded smartphone outside of India. Admittedly a re-branded Redmi K30 Pro, the Poco F2 Pro features a Snapdragon 865 SoC, quad rear-facing cameras, a 4,700 mAh and a 6.67-inch AMOLED panel.

Xiaomi launched the Poco F2 Pro at €499 for the 6 GB of RAM and 128 GB of storage model, undercutting competitors like OnePlus in the process. To OnePlus' credit, it offers the OnePlus 8 with a minimum of 8 GB of RAM. However, the 8 GB version of the F2 Pro costs €100 less than the OnePlus 8 but with double the storage.

Except, Xiaomi is not selling the F2 Pro for those prices in the Eurozone. Instead, Xiaomi Germany charges €599 for the base model and €699 for the version with 8 GB of RAM and 256 GB of storage. Similarly, Xiaomi Spain currently sells the latter for €649. Gallingly, Xiaomi Spain claims to have the entry-level model on sale for €499, with the device retailing for €549.

According to Xiaomi, it never planned to sell the F2 Pro through its eCommerce platforms at the prices it quoted at launch. Instead, the figures of €499 and €599 referred to the prices external channels would charge for the F2 Pro.

However, Xiaomi did not mention this during its launch event, which you can watch here. On the contrary, it proudly presented the F2 Pro at a "flagship killer price" of €499. We should stress that the F2 Pro remains good value for money even at €699. Notwithstanding, it is misleading to tell customers that you will be charging one price only then to deny you ever planned to do so.

Starting at €499? Not quite, Xiaomi. (Image source: Xiaomi)
Starting at €499? Not quite, Xiaomi. (Image source: Xiaomi)
(Image source: Xiaomi)
(Image source: Xiaomi)
(Image source: Xiaomi)
(Image source: Xiaomi)
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 06 > Poco F2 Pro: Xiaomi may have been misleading customers with its "flagship killer pricing"
Alex Alderson, 2020-06- 2 (Update: 2020-06- 2)
Alex Alderson
Alex Alderson - News Editor - @aldersonaj
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.