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PS5 price goes from sublime to ridiculous with latest retailer placeholders but research analyst reckons US$450 to US$499 will be the sweet spot for Sony

The PS5 console lineup consists of a variant with a Blu-ray disc drive and a digital edition. (Image source: PlayStation blog)
The PS5 console lineup consists of a variant with a Blu-ray disc drive and a digital edition. (Image source: PlayStation blog)
New PS5 price rumors have been springing up, thanks to retailer placeholders and comments made by a market research analyst. While a large Hong Kong-based online retailer posted a price of US$699.99 for the PlayStation 5, it seems a price tag of between US$450 and US$499 is more likely going to be the sweet spot for Sony.
Daniel R Deakin,
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Now the hardware is out for everyone to gawp at, it appears the next big obstacle for Sony to confront is the PS5 price revelation. For months we have had various retailers take guesses or publish placeholders, and two of the latest efforts go from the sublime to the ridiculous, depending on your view of the expected PS5 console price.

Starting with the sublime: Every PS5 fan’s dream was offered up by an online retailer called ShopTo. Just US$0.01 for the PlayStation 5 console, although unfairly the digital edition of the PS5 was listed at twice the price: US$0.02! Of course, the retailer has made it clear that this is just for shoppers to register their interest; it’s clearly not a price leak, in case any naïve fan feels they have stumbled across the deal of the century.

Moving onto the ridiculous, the Hong Kong-based Play-Asia briefly published a PS5 price tag of US$699.99 (£558/€622/AUD$1,019/CAD$951/₹53,079). This same price was listed for both the regular PS5 console and the PS5 digital edition. However, it has since been removed, with the site simply stating that pre-orders will be available soon. This PlayStation 5 price is definitely at the higher end of what is generally expected.

Fortunately, a more reasoned PS5 price has been put forward by an analyst for Ampere called Piers Harding-Rolls, who was talking to Bloomberg. The researcher considers between US$450 and US$499 being the most likely price zone, although it’s not stated what the price difference between the two PS5 variants might be. However, a games consultant called Serkan Toto believes Sony will be able to at least cut the price tag of the digital edition of the next-gen console.

For reference:

US$450: £359, €400, AUD$655, CAD$611, ₹34,122

US$499: £398, €443, AUD$727, CAD$678, ₹37,838

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PS5 placeholder. (Image source: ShopTo)
PS5 placeholder. (Image source: ShopTo)
PS5 placeholder. (Image source: Play-Asia via @Wario64)
PS5 placeholder. (Image source: Play-Asia via @Wario64)
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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2342 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 06 > PS5 price goes from sublime to ridiculous with latest retailer placeholders but research analyst reckons US$450 to US$499 will be the sweet spot for Sony
Daniel R Deakin, 2020-06-13 (Update: 2020-09-30)