Over one-quarter of all tablets shipped are Apple iPads

Over one-quarter of all tablets shipped are Apple iPads (Image source: Apple)
Over one-quarter of all tablets shipped are Apple iPads (Image source: Apple)
Analysts are skeptical that the new 2018 9.7-inch iPad with A10 Fusion SoC will be as successful as the last generation iPads. Apple is predicted to lose 0.8 percent of the tablet market YoY while Amazon and Huawei can gain as much as 0.7 percent and 1 percent, respectively. Even so, Apple will still lead its closest competitor Samsung by almost 2x in market share.
Allen Ngo,

Apple is still the runaway king in the mobile market with both numbers and profits that speak for themselves. The latest data from analytical firm TrendForce shows a commanding lead of 28.8 percent in the tablet market or more than both the second and third place competitors combined as of 2017. Even though the general tablet market is sloping downwards, no other maker has been able to come close to challenging Apple's market dominance.

The situation is set to look similar for 2018. TrendForce is predicting Apple to ship slightly fewer iPad tablets this year compared to the last from 43.8 million to 42.5 million due partly to the fast rise of competing tablets from Amazon and Huawei. These two competitors are expected to grow by as much as 7.8 percent and 14.2 percent YoY, respectively, while Apple, Samsung, and Lenovo may dip by just a few percentage points each. Even so, the changes would be largely marginal and they would do little to shake up the current list of top 5 largest tablet manufacturers.

The rise in Amazon and Huawei tablet sales may be attributed to Amazon's very cheap Fire devices and Huawei's larger worldwide marketing push for its MediaPad devices. Huawei tablets and detachables in particular have also left positive impressions to press and in our own reviews.

(Source: TrendForce)
(Source: TrendForce)


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 04 > Over one-quarter of all tablets shipped are Apple iPads
Allen Ngo, 2018-04- 4 (Update: 2018-04- 5)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.