Oppo is the new top dog in the Chinese smartphone market as sanctions bite Huawei
Oppo has been able to capitalize on Huawei’s US-inflicted woes to become the top smartphone vendor in China for the first time. According to the latest data from Counterpoint Research, Oppo came out on top in the month of January with a 21 percent share of the market. It was followed closely by Huawei and Vivo which both recorded a 20 percent share. Although the US trade ban has undoubtedly undermined Huawei’s past dominance, it is still hanging on in the face of adversity.
Oppo has shown signs of substantial sales growth over the past several months with devices like its 2020 flagship, the Oppo Find X2 Pro being well-received by critics and users alike. Counterpoint’s data shows that its sales in January were up 26 percent year-on-year. Despite having an almost all-premium smartphone portfolio, Apple still came in third with a 16 percent market share which matched that of Xiaomi. Otherwise, the list of top smartphone vendors in the country was dominated by home-grown brands.
March is set to be a big month for Oppo as it is gearing up for the launch of its 2021 flagship smartphone, the Find X3 Pro in a few days. It will be joined by the Find X3 Neo and Find X3 Lite as Oppo seeks to capitalize on its sales momentum at home and continues to build its audience abroad. The company has also recently demonstrated the Oppo X rollable concept device that can convert from a regular smartphone into a tablet that could reach the market late in 2021 or sometime in 2022.
Buy the Oppo Find X2 Pro from Amazon.