OnePlus 10 Pro gets an apparently permanent discount in the North American market
For all OnePlus touts its freshly-launched 10T as a flagship remix that has "evolved beyond speed" in mid-2022, it still concedes some advantages to its immediate 10 Pro forebear, not the least of which is its premium Hasselblad rear camera branding. Now, the brand has made an announcement that might make a choice between the 2 devices more difficult for potential North American customers.
The 10T has a starting price that competes effectively with those of similarly-spec'd new Android smartphones in many regions, the 10 Pro included. However, OnePlus has taken it upon itself to disrupt this situation somewhat in the US and Canada by giving the latter an "industry-challenging" new discount.
Accordingly, the 10 Pro will now start at US$799 in the US, or CA$1,029 in Canada, for 8GB RAM/128GB internal storage SKUs, or US$100 and CA$120 less respectively. Furthermore, that new 16GB RAM version of the 10T is also currently available at US$649 or CA$849.
Those offers are time-sensitive introductory rates; however, it seems the new offers on the 10 Pro are not. OnePlus calls the volte-face in North American pricing one that "admittedly takes us back to our roots" (not to mention one that some customers may wish it had done from the start of the year now), although it may also reflect how well the 10 Pro has been doing there to date.
It is also one that may pose a new dilemma to a greater number of consumers right now: the same basic build with cutting-edge 125W SUPERVOOC charging on the one hand, or a potential superior display and rear camera array (albeit with very slightly older silicon) on the other. Stay tuned for our upcoming 10T review to see how much those differences matter in our testing.
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