Notebookcheck Logo

OnePlus 10 Pro gets an apparently permanent discount in the North American market

The 10 Pro's new US deal. (Source: OnePlus)
The 10 Pro's new US deal. (Source: OnePlus)
OnePlus has just launched the 10T as its mobile flagship refresh for 2022; therefore, you might assume that the last thing the brand would do is detract from this event with a potentially attractive haircut for the price of its other current top-end smartphone, the 10 Pro. However, this is just what has happened on the OEM's US and Canadian websites.

For all OnePlus touts its freshly-launched 10T as a flagship remix that has "evolved beyond speed" in mid-2022, it still concedes some advantages to its immediate 10 Pro forebear, not the least of which is its premium Hasselblad rear camera branding. Now, the brand has made an announcement that might make a choice between the 2 devices more difficult for potential North American customers.

The 10T has a starting price that competes effectively with those of similarly-spec'd new Android smartphones in many regions, the 10 Pro included. However, OnePlus has taken it upon itself to disrupt this situation somewhat in the US and Canada by giving the latter an "industry-challenging" new discount.

Accordingly, the 10 Pro will now start at US$799 in the US, or CA$1,029 in Canada, for 8GB RAM/128GB internal storage SKUs, or US$100 and CA$120 less respectively. Furthermore, that new 16GB RAM version of the 10T is also currently available at US$649 or CA$849.

Those offers are time-sensitive introductory rates; however, it seems the new offers on the 10 Pro are not. OnePlus calls the volte-face in North American pricing one that "admittedly takes us back to our roots" (not to mention one that some customers may wish it had done from the start of the year now), although it may also reflect how well the 10 Pro has been doing there to date.

It is also one that may pose a new dilemma to a greater number of consumers right now: the same basic build with cutting-edge 125W SUPERVOOC charging on the one hand, or a potential superior display and rear camera array (albeit with very slightly older silicon) on the other. Stay tuned for our upcoming 10T review to see how much those differences matter in our testing.

The 10 Pro: also now available for less on Amazon

Read all 1 comments / answer
static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2022 08 > OnePlus 10 Pro gets an apparently permanent discount in the North American market
Deirdre O'Donnell, 2022-08- 5 (Update: 2022-08- 5)