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Nubia president accuses rivals of selling 'fake flagship' phones

Ni Fei says Nubia Z70 Ultra is a "comprehensive" successor to its predecessor (Image source: Nubia)
Ni Fei says Nubia Z70 Ultra is a "comprehensive" successor to its predecessor (Image source: Nubia)
Ni Fei, the president of Nubia, has accused competitors of selling "fake flagship products" that only became a top-end phone by featuring a next-gen SoC. The executive has also highlighted how the newly launched Z70 Ultra differs in this regard.

The Nubia Z70 Ultra just became official as a new Snapdragon 8 Elite smartphone. While it's not the very first phone to feature this next-gen SoC, the company's president asserts that, unlike the competitors, it's a true flagship. In a Weibo post, Ni Fei says that the company has decided not to follow the trend and offer a "fake flagship."

Ni Fei notes that he has noticed several new phones coming with downgrades. The company president described that those phones only have a "flagship" label because of the Snapdragon 8 Elite, and it's not something that the company wanted to do with its Z70 Ultra.

Instead, Ni Fei says that Nubia "went against the wind" by fully equipping the Z70 Ultra with proper flagship specs. For example, the company exec highlights that it's the only smartphone with a 35 mm primary camera with variable aperture. Ni Fei adds how the 1.5K full-screen display makes the phone stand out from the rest, which is claimed to be superior to a 2K hole-punch screen.

Nubia's president also alleges that the rivals are pursuing profit by offering downgraded hardware. Ni Fei raises an interesting point here, and it's slightly noticeable in competitors like the Xiaomi 15. Compared to its predecessor, it comes with a less capable zoom camera.

Another good example is the Realme GT 7 Pro. Even though the company boasted a lot about the smartphone's camera capabilities, the telephoto sensor doesn't have optical stabilization. However, the competitors did introduce some impactful upgrades, including an ultrasonic fingerprint reader, IP69 and IP68 ratings, larger batteries, and quad-curved displays.

Of course, it's not like the Nubia Z70 Ultra is a fully revamped flagship phone when compared to its predecessor. However, it does bring upgrades in most of the aspects.

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Ni Fei talks about Nubia Z70 Ultra and its competitors (Image source: Weibo - machine translated)
Ni Fei talks about Nubia Z70 Ultra and its competitors (Image source: Weibo - machine translated)

Source(s)

Ni Fei on Weibo (machine translated from Chinese) via: Android Authority

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 11 > Nubia president accuses rivals of selling 'fake flagship' phones
Abid Ahsan Shanto, 2024-11-22 (Update: 2024-11-22)