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No, we are not getting into the smart car business, says Honor CEO

Honor asserts it is back in the smartphone game. (Source: Honor)
Honor asserts it is back in the smartphone game. (Source: Honor)
Honor's chief executive officer Zhao Ming has denied that his OEM will follow others into the emerging trend towards developing services for next-gen automobiles. Instead, the company intends to focus on strengthening its smartphone business following its split from Huawei. On that note, rumors that its upcoming launches will return to supporting Google apps out of the box are gaining traction.

Cars are the new phones; at least, this is the overall message sent by the emerging tendency for new vehicles to launch with the smart technology and connectivity to practically rival the average brand-new Android device.

It follows that the companies that already support mobile hardware with these kinds of features would naturally apply their know-how to the development of the hardware and software (AI included) to complete this up-to-date type of automobile, Huawei included.

However, when Honor's CEO was questioned as to this OEM's potential plans to get into this new market, the executive's response was in the negative. Speaking during a keynote at Shanghai's Jiaotong University, Zhao Ming indicated that his brand would prefer to focus on the smartphone industry for now.

The former Huawei spin-off may have lofty ambitions in this space, in fact, reportedly now aiming to become the market's top brand worldwide. This might be helped by offering Google apps out of the box, a form of generalized compatibility from which its former owner has become cut off.

A new leak has suggested that Honor is indeed prepared to integrate Google Mobile Services in its new 50 series of premium mid-rangers. This was apparently confirmed in a tweet associatd with a brand representative in response to a query from another user; then again, that post has since been deleted.

Buy an Honor Band 6 on Amazon

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 5100 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 05 > No, we are not getting into the smart car business, says Honor CEO
Deirdre O'Donnell, 2021-05-25 (Update: 2021-05-25)