New affordable Rogbid GS380 smart glasses launch with camera, Bluetooth audio, and real-time translation for under $100

Rogbid has announced the launch of its first smart glasses, the GS380, now available globally via the brand’s official webstore. The GS380 has essential everyday functionality - such as Bluetooth calling, audio playback, and fitness tracking - with a lightweight build and interchangeable photochromic lenses, priced at $99.99.

The glasses are equipped with a built-in HD camera and a dedicated LED flash for quick snapshots and short video recordings. They also come with stereo speakers integrated into each arm for hands-free music or calls, while a mic array supports voice controls and real-time language translation. The camera system has object and landmark recognition for travelers and students.

For those tracking their activity levels, the GS380 can sync with a companion app to record steps, distance walked, and calories burned. The wearable is powered by a battery that can last through daily use, as per Rogbid.

Another neat feature is the dynamic lens system: Rogbid uses photochromic lenses that darken or lighten depending on ambient light for better visibility in outdoor and indoor settings. The frame also supports easy lens swapping.

The GS380 is available in black, and only through Rogbid’s official website at the moment. It is part of a broader push by Rogbid to enter the AI-powered wearable space and compete with similar products from Xiaomi, RayNeo, and the popular Meta Ray-Ban Meta glasses (curr. $329 on Amazon).