New Samsung 970 Pro and Evo SSDs receive price cuts

A report from PCGamer has spotted a reduction in prices for the new Samsung 970 Pro and Evo solid state drives, with the Pro line-up receiving considerable cuts. In April, the South Korean company published a press release stating suggested retail prices of US$329.99 for the 512 GB 970 Pro and US$119.99 for the 250 GB 970 Evo. However, retailers are now selling these drives at reduced prices: It’s currently possible to buy the Evo device for US$109.99 and the Pro drive can be picked up for US$249.99.

The price reductions go right across the series: Pro 512 GB, Pro 1 TB, Evo 250 GB, Evo 500 GB, Evo 1 TB, and Evo 2 TB. For example, the Samsung 970 Pro 1 TB was priced at US$630 but can now be had for a much lower price of US$499.99. These price drops are good news for consumers looking for decent NVMe M.2 2280 SSDs.

It has been speculated that the lower prices are due to the growing strength of the competition. Western Digital recently released a series of competitively priced NVMe SSDs (the Black range) that likely helped force Samsung to re-evaluate the 970 series' price points.

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