New Nvidia GTX 11xx series essentially confirmed to launch in Q3 2018 as revealed by GPU cooler maker Power Logic
With all the rumors going around involving partial specs, prices and estimated release dates for the next gen Nvidia gaming GPUs, it is becoming increasingly harder for the green company to keep details under wraps. Even more so, the CEO himself tried to throw fans off the hype train saying that new GPUs will not be launched “for a long time.” Of course, Nvidia would say everything to protect investors and marketing schemes, especially when the cryptocurrency mining craze can still yield considerable profits off the current GPU gen. Even if Nvidia is denying it, sources already confirmed the arrival of next gen mobility GPUs towards the end of 2018, and now new evidence has just been revealed by the CEO of Power Logic, the largest PC-related air cooler provider on the market.
Power Logic CEO Hsu Wen-feng stated in a recent DigiTimes interview that 85% of the company annual revenue is generated by air coolers for gaming-PC-related hardware. Hsu also mentioned that the company is expecting to considerably increase the GPU cooler shipments for PC industry leaders in the 2H 2018, practically confirming that Nvidia and AMD are ready to launch their next gen GPUs.
While this does not precisely pinpoint the launch date of the GTX 11xx series, it still corroborates well with previous rumors and evidence. Nvidia usually launches its products lines at the beginning or end of a quarter, so a July launch makes the most sense now. Nvidia will also present the new GPUs at the Hot Chips conference in August, and third party AIB manufacturers should start shipping custom GPU version in early September.
Since GPU-based crypto mining sales took a nose dive in the last few months and MSRP prices for current gen graphics cards are well within normal parameters, the next gen GPUs might cost only a few hundred USD more, meaning that a GTX 1180 could launch with a US$800 tag instead of the rumored US$999-1,499 price range.