Netflix preparing next price hike: Subscription costs to rise by up to 16% in selected regions, ads to be enforced

In a recently published financial report for the fourth quarter of 2024, Netflix posted a record revenue of $10.25 billion and 19 million new subscribers, with more than 300 million paid members across the globe. The streaming service also took this opportunity to announce the next price hike, which will initially only affect customers in the US, Canada, Portugal and Argentina.

The ad-supported standard subscription, which allows users to stream 1080p content, is going to cost $7.99 in the US, up from the current $6.99. The ad-free standard tier will become $2.50 more expensive, increasing from $15.49 to $17.99. The price for the 4K premium plan will rise from $22.99 to $24.99. Netflix is planning to invest more heavily in broadcasting live events after the boxing match between Jake Paul and Mike Tyson led to a record number of daily sign-ups. The company pushes ads to all viewers during live events, including those with higher-tier subscriptions.

This is one way Netflix is trying to further boost its revenue. The company aims to turn ads into a significant source of income for the streaming service as early as 2026. According to Netflix, in the twelve countries where an ad-supported tier is offered, the majority of customers would choose such a subscription plan. Consequently, Netflix is confident that it can satisfy the needs of its advertising partners even before the end of 2025.

It is unfortunately not yet known when exactly the plan pricing changes discussed above will be introduced.