Netflix inks three-year contract with the NFL
Currently offering pro wrestling and stand-up comedy specials as part of its live TV content distribution expansion, Netflix has just announced another step forward in this field: NFL Christmas Day games will be available exclusively for users of the popular streaming service.
This "early Christmas gift" is not the first time Netflix has targeted the NFL. Last year, Quarterback focused on the lives of Patrick Mahomes, Kirk Cousins, and Marcus Mariota in a docuseries format. This summer, Receiver will cover the 2023 season for five of the best pass catchers in the NFL, namely Davante Adams (Raiders), Justin Jefferson (Vikings), George Kittle and Deebo Samuel (of the 49ers), and Amon-Ra St. Brown (Lions).
According to Hans Schroeder, NFL Executive Vice President of Media Distribution, "The NFL on Christmas has become a tradition and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans."
As for the financial terms of the deal, Bloomberg has just revealed that Netflix will pay roughly $150 million to broadcast two NFL games this year. Although there is plenty of time left until the winter holidays, it's never the wrong time to give a Netflix gift card to family and friends.