NVIDIA GeForce RTX 30 and AMD Radeon RX 6000 series prices remain stubbornly high a year on

At one point this year, it seemed that the prices of AMD Radeon RX 6000 and NVIDIA GeForce RTX 30 series prices were on the slide towards their MSRPs. Unfortunately, that no longer seems likely any time soon, based on research conducted by 3DCenter and Hardware Unboxed. For context, current-generation desktop GPU prices have remained at over 1.5x MSRP since February 2021, with neither series available for AMD or NVIDIA's quoted prices.

Initially, high prices were down to limited availability, despite AMD and NVIDIA's insistence on releasing new models before meeting the demand for existing ones. However, 3DCenter and Hardware Unboxed acknowledge that supply is not the issue it was earlier in the year. Instead, many retailers will sell Radeon RX 6000 and RTX 30 series GPUs in pre-built PCs or as part of other bundles. Buying new GPUs separately remains a struggle though, possibly because of the higher margins associated with pre-built PCs.

As it stands, desktop GPU prices are still at over 1.9x MSRP. The second-hand market is not much better either, with cards like the RTX 3070 Founders Edition consistently selling at over £900 or £1,000 on eBay. Ultimately, NVIDIA's solution is to release even more graphics cards, such as the RTX 2060 12 GB, RTX 3070 Ti 16 GB and RTX 3080 12 GB. The trio are expected to debut in December.

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