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Motorola may have finally quit the business of making flagship phones

The Z2 Force was the last true Moto flagship. (Source: CNET)
The Z2 Force was the last true Moto flagship. (Source: CNET)
Motorola launched the Moto Z4 a few days ago and has now confirmed that it has no plans of releasing any other Moto Z devices this year. This is bad news, as it could mean that the company has given up on releasing flagship phones.
Ricci Rox,

Motorola released the Moto Z4 two days ago. The device, while a solid offering by most metrics, has received some stick for its high price. It comes with a price tag of US$500, which is undoubtedly excessive f what it brings to the table. Fans of the company may have overlooked the Z4 in hopes of upcoming Moto Z phones but the company has confirmed that no other Moto Z phones will be coming this year.

Last year, Motorola released the Moto Z3 and Z3 Play. The Moto Z and Z Force lines are the company's premium series but the Z3 featured a last-gen SoC, the Snapdragon 835, while there was no Z3 Force at all. This year, the Z4 doesn't even use a last-gen SoC like the Snapdragon 845 but instead opts for the mid-range Snapdragon 675. That, and the lack of certain other features, ensure that the Moto Z4 is in no way an actual flagship.

Motorola doesn't have any plans of releasing a proper Snapdragon 855-powered phone this year, either. In fact, the last Motorola phone with a current-gen flagship processor was the Moto Z2 Force, back in 2017. It's safe to say that, at this point, Motorola has given up on the flagship scene. 

That's a bit sad, we must admit, but the company has been entirely uninspiring in the market for a while now and it's hard to say that Moto flagships will be missed. The company's G series is its current bread and butter, and it makes sense from a business perspective to focus on the mid-range.


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Ricci Rox
Ricci Rox - Senior Tech Writer - 2314 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 06 > Motorola may have finally quit the business of making flagship phones
Ricci Rox, 2019-06- 1 (Update: 2019-06- 1)