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MediaTek scores an order from Apple for new audio components

Future Powerbeats, powered by MediaTek. (Source: Apple)
Future Powerbeats, powered by MediaTek. (Source: Apple)
MediaTek has posted an arguable win by securing a contract with Apple to supply it with components for next-gen audio accessories. Then again, these products are not future AirPods, but those of the Beats series instead. This would be the first incidence of this product line not being made with completely in-house hardware.
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MediaTek is a chipset design company going from strength to strength, with a 5G smartphone platform to be taken seriously among performance-focused OEMs, as well as hardware recognized by the Wi-Fi Alliance as worth validating other hardware with. Now, Apple has reportedly taken note of this success and deemed the Taiwanese manufacturer worthy of a place in its supply chain.

According to UDN, MediaTek has won a contract to supply audio-related internals to the Cupertino giant in the future. However, they are apparently not destined for flagship wireless AirPods, but rather for products from the subsidiary Beats by Dre.

Apple bought this company at the height of its success and popularity, only for it to fall behind by the time the first-gen AirPods came out (which, as some theories go, are things that are related). Nevertheless, Beats could at least say its more premium products did at least have the same internals as the now wildly on-trend TWS earbuds.

However, with MediaTek's new agreement, this is apparently now longer the case. Then again, UDN does not specify which parts of upcoming Beats-branded devices the Taipei-based corporation will be making (this could range from SoCs to full system-in-packages (SiPs)). Either way, this new report could represent news that is as good for MediaTek as it might not be for Beats.

Powerbeats Pro: now on Newegg

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 3992 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 02 > MediaTek scores an order from Apple for new audio components
Deirdre O'Donnell, 2021-02- 1 (Update: 2021-02- 1)