Leica Cine 1: Leica announces reveal of first Laser TV in collaboration with Hisense

Leica may be known for its camera hardware, but the company is looking to move into other markets. Having rekindled a smartphone partnership earlier this year, switching from Huawei to Xiaomi, Leica has announced its intention to release Laser TVs. Understandably, the company is not making Laser TVs on its own.

Instead, it will do so with cooperation from Hisense, which already sells Laser TVs like the Laser TV 120L9-Pro. Additionally, Hisense produces ultra-short throw laser projectors, such as the PX1-Pro. Also marketed under its Laser Series, the PX1-Pro retails for US$3,999.99 and €2,999. In other words, expect Leica's first effort to be an expensive affair.

In the same press release, Leica confirms that its inaugural Laser TV will be called the Leica Cine 1. Although the Laser TV's design, features and pricing remain unknown at this stage, Leica has confirmed its introduction. Currently, the company hopes to showcase the Leica Cine 1 at IFA 2022 in Berlin, which runs between September 2 and September 6. For reference, Leica will be in Hall 2.2 at Stand 205, where it will also be presenting other products. Unfortunately, the company has not yet outlined a timeline for the Laser TV's release. 

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