LG G5 sales are purportedly not meeting expectations
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Although LG is a household name worldwide and one of the largest manufacturers of IPS displays, the South Korean company has been struggling in the smartphone market against the likes of Samsung and Apple. The company has always been in Samsung's shadow and this is becoming an even larger issue now that the Galaxy S7 has hit the market. According to Koreatimes, the G5 is struggling in sales and its modular design has been criticized as being too complicated and impractical. Unlike the recently unveiled Moto Z series, users must disconnect the module to charge the phone or swap batteries when changing accessories.
The struggling smartphone has also caused a shakeup in LG's mobile division as several managers have been dismissed and replaced by a new Program Management Office (PMO) team responsible for strategic product development and marketing who will report directly to the CEO. It remains to be seen if such a move can improve the bottom line as Chinese competitors continue to bring cheaper smartphones to market. LG currently holds just 4 percent of the smartphone market and lacks the deep pockets of Samsung for wider promotions and marketing.
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