HP announces "Device as a Service" program for businesses
Subscription models seem to be getting more popular amongst businesses and general consumers. Apple offers its iPhone with a subscription option that will guarantee users the latest model every year while Microsoft recently announced its "Surface for Business" program for private corporations in the United States. Now, HP will be offering a similar program that is exclusive to companies called "Device as a Service" (DaaS).
The concept will allow companies to "rent" hardware from HP and still stay up to date with the latest revisions and upgrades from the manufacturer. Unlike the Microsoft program, however, DaaS applies to nearly all HP products currently on sale including desktop PCs, notebooks, EliteBooks, workstations, and even printers worldwide. This includes the newly announced Elite X3 Windows smartphones as well, so the options here are much wider and more encompassing than the Microsoft equivalent.
The service was created so HP can have a stronger foothold in the IT and business sectors. Manufacturers are realizing that upgrade cycles are getting longer and that subscription models can make it easier for businesses to update to newer hardware when available.