Microsoft offering Surface Membership subscriptions for U.S. businesses
More users are holding onto their PCs, smartphones, and tablets nowadays compared to the early years of iPhone or Android. While not necessarily bad for consumers, manufacturers are worried that this can lead to lower sales and revenue since buyers are replacing their existing devices less frequently than before. Some manufacturers are combating the problem by offering upgrade programs where users can trade in their old smartphones for newer models. Apple, for example, runs a program where users can choose to pay $32 USD per month for the ability to upgrade to the latest iPhone every year.
Microsoft will soon be offering a similar program called the "Surface Membership" where companies can subscribe for the ability to upgrade to the latest Surface tablet or laptop without any additional charges. The subscription also includes comprehensive services and support and will differ in price depending on the configuration of the Surface tablets and desired timeline. As an example, the Surface Book, Surface Pro 4, and Surface Pro 3 start at $80, $52, and $33 USD per month, respectively, for a 30-month commitment.
The Surface Membership subscription is currently available in the U.S. and only for businesses. If successful, Microsoft will likely expand the program overseas and to additional regions.