Microsoft Surface Phone could be exclusive to corporate customers
Corporate Vice President of Windows Kevin Gallo has reiterated repeatedly that his team is committed to bringing Windows to phones and that they are not giving up on the mobile operating system. On a recent Build tour, Gallo provided encouraging news to developers regarding the mobile Windows platform. Accordingly, Windows 10 Mobile will be seeing major announcements this coming July around the same time as the first anniversary update for Windows 10. He claims that the future of Windows smartphones will rely on high-end SKUs with a focus on the corporate sector where the Redmond company has the most experience. Gallo also proclaimed that Nokia's past strategy of producing cheap models for the consumer sector brought in both low revenues and profits.
Microsoft has been swiftly distancing itself from Nokia through sales and layoffs. Foxconn, for example, now holds the rights to Nokia's feature phone division. The Windows Phone market share has shrunk to less than 0.8 percent and the Lumia brand can be seen as a failure in the face of Android and iOS. The alleged Surface Phone, however, could be a revival catering to enterprise and large businesses where Android and iOS have less of a foothold.