Microsoft gives an enigmatic promise of what its Surface brand smartphone might be
The rumor mill surrounding the highly-anticipated Surface branded smartphone from Microsoft continues to turn as company executive Ryan Gavin said in a recent statement, “[the device] will not resemble what we know and think of as a phone today.” As more and more smartphones on the market continue to borrow design cues from each other, one cannot help feeling that the evolution of smartphones and smart-devices has begun to plateau. With this recent statement from Microsoft surrounding their enigmatic new device rumored to be in the works, the company is looking to redefine our conceptions of what has now become a technological centerpiece of our daily lives – the smartphone.
While previously reported patents filed by the company give probable insight into the device’s design direction, details are murky at best. If any of the recently released products in the Surface line are to be used as a base, surely the company has shown that it is open to straying from convention. Perhaps nothing embodies this more than the Surface Laptop: while many tech critics have questioned the necessity of such a device and where its target audience lies, Gavin was recorded stating, “our customers wanted it".
While remarks from Gavin regarding the Surface line of products – including the prospects for a new smartphone – could be nothing more than corporate sensationalism, the implication that Microsoft is looking for progressive ways of satisfying its customers’ demands should be cause for cautious optimism at the very least. However, time will tell if the company can deliver on its grandiose and nebulous promises.