Huawei has sold over 20 million Honor smartphones to date
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According to IDC, Huawei is behind only Samsung and Apple as the largest smartphone maker in the world. In its Top 5 rankings, Huawei is ahead of Xiaomi, Lenovo, and ZTE. In the three months alone during Q2 2015, the Chinese manufacturer has sold almost 30 million smartphones. Its direct luxury brand, the Honor, has also been performing outstandingly.
Huawei has announced that it had sold more Honor devices in the first half of 2015 than it did in all of 2014. This equates to over 20 million Honor smartphones and $2.63 billion USD in sales. Additionally, the Honor 4X and Honor 6+ have performed admirably in European markets. The Honor 6+ has sold around 3 million worldwide compared to just 1.5 million OnePlus One smartphones. Huawei is confident that Honor will meet its sales target of 40 million by the end of this year.
The Chinese manufacturer boasts that the Honor label has the backing of 16 R&D centers worldwide, including a design center in Paris, a mathematical research center in Russia, a center for quality control in Japan, and a software center in India. Huawei intends to promote the growth of Honor for a worldwide audience.
The current focus, according to the company, is the German, UK, and French market. Huawei is cooperating with major e-commerce platforms in those regions to promote Honor products even further. Honor is now available in 74 regions and countries worldwide.